Wed, 14 October 2020
Have you ever wondered if the grass is greener for big agencies? Or is it easier to be a small agency that is more nimble? Are you struggling with prioritizing growth strategies? Does size matter when it comes to growth trajectory? It all comes down to perspective. Size only matters in relation to your vision of growing your agency.
In this episode, we'll cover:
I talked to Steve McCall, a partner in a branded digital strategy agency called Carbon. Formerly, Steve was the general manager of a large agency in Boston. However, as he explains, life happened a few years ago. The death of a loved one gave him clarity on his career goals. So Steve took a risk by partnering with two former colleagues who had already begun Carbon. Steve is here to share the differences between big agencies and small agencies and how Carbon provides the best client experience, best product, and best work-life balance.
What Are the Big Agencies Missing?
"There is a lot to like about big agencies," Steve explains, adding that the benefits of a big agency include:
However, Steve and his partners realized something was missing from their experiences with big agencies. Focus is placed on making sure the client experience is equal to the output, even if it cuts into profitability. "We are not always profit-focused," he says. "It's more about ensuring a great product and developing a relationship with the client. In a larger holding company model, that is challenging to do."
Hurdles to Overcome When Growing An Agency
Growing an agency that offers a work-life balance and is devoted to delivering quality products and client experiences isn't easy. The primary challenge was finding out where their product and level of service needed to be in order to be successful. Other challenges included:
3 Ways a Small Agency Can Grow Faster
Carbon places emphasis well-roundedness and Steve attributes their rapid growth to these 3 tactics:
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Direct download: Does_Size_Matter_When_It_Comes_to_Agency_Growth_Potential_.mp3
Category:general -- posted at: 5:00am EDT