Wed, 1 August 2018
Are you looking for better ways grow your agency? Tired of the status quo? Missing easy targets and low hanging fruit opportunities? Then take some lessons from an agency owner who's doubled revenue every year for five consecutive years and growing at a crazy fast rate!
In today's episode, we'll cover:
Today I chatted with Tony Delmercado, co-founder and CEO of Hawke Media. With only five years in business, Hawke Media has grown from a 5 person team to 100+ employees and has doubled it's revenue every year, looking to hit the $18 million mark this year. With that kind of success, I couldn't wait to pick Tony's brain on how he was able to start and maintain growth of his agency. From his start to present day, Tony walks us through some simple tips and strategies he found successful.
Finding Your Agency's Share of the Market
Tony says you need to find a hole in the market and respond to demand.
The catalyst for starting a company, whether you want to grow a brand or do marketing well, you need to either:
Unfortunately there isn't a good intermediate option. So Tony and his business partner turned to qualified friends that checked off necessary boxes. As their clients wanted more things, they built their agency's internal competency and hired more people with the necessary talents and skill sets.
What To Expect Your Agency's First Year
Work, work, work...and more work. Lots of hours and hard work. In the beginning, your agency says "yes" to everything whether it's speaking engagements, meetings, committees, public appearances, anything and everything to get your agency name and brand out there.
Hawke Media, didn't take on investors or debt, they simply bootstrapped on the cash coming in. In that first year, because of this model, they were very judicious with their spending.
Tony says his personal mantra is three-fold:
He and his partner hustled hard that first year, living this mantra every single day. That's why it was easy to realize these needed to be their agency's core values. Since then, they have hired their team around these values.
Your agency NEEDS to nail down and define core values and build a company culture.
One of the best things about being an entrepreneur, is that you get to pick who you want to work with. Your agency needs to make sure that it picks well, that it gets the right people, good people, to keep a good cultural vibe.
As an agency owner, Tony says, "it will never all be done". Your agency to-do list will always and continuously grow. Stop worrying about checking off the last box, instead start prioritizing and allocate time to the important stuff.
Your agency, but also you, will need to learn how to say "no" to those things that aren't necessary or can be better managed by a team member. Get rid of time-sucks, like recurring meetings that aren't necessary.
4 Simple Actions To Grow Your Agency
Growth might not be easy, but it can be made simpler when you model after someone who's doing it the right way....
PRO TIP: Don't forget about the low-hanging fruit. These are old or stale leads right at your fingertips. Create a system for routinely checking those out, too!
3 Easy Ways To Maintain Agency Growth
Looking for a Payroll and HR Solution for your Agency?
Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits and HR easy for small businesses. You no longer have to be a big company to get great technology, great benefits and great service to take care of your team.
For a limited time, Gusto is offering a deal to Smart Agency Master Class listeners. Check out Gusto.com/agency for 3-months FREE once you run your first payroll with them.
Direct download: How_One_Agency_Doubled_Revenue_Every_Year_for_5_Years.mp3
Category:general -- posted at: 5:00am EDT