Wed, 11 July 2018
Are you great at creating but seem to fail with execution? Do you have a hard time delegating tasks and get lost in the day-to-day of working in your agency instead of on it? Then it's time your agency makes a marketing plan for your agency! When you get your team on board and delegate to a lead in charge of the execution, you are freed up to create the longterm vision. Learn how to step away from being the Agency Owner and become the Agency CEO.
In this episode, we'll cover:
Today I got to chat with Derek Champagne, founder and CEO of the full-service marketing agency, The Artist Evolution and author of Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works!. With a mantra of "without fail," a vision and some failures in his pocket, Derek built his current agency to a 30+ employee business. Today he shares with us the importance of having a vision and marketing plan for your agency. In order to grow and scale you need to make sure you're treating your agency with the same consistency and level of attention you give your clients.
Simple Lessons to Grow & Scale a Business
Derek says some of his failures have taught him some great (yet, simple) lessons about business growth and scaling. These are key to transitioning from Agency Owner to Agency CEO:
3 Easy Mindset Shifts To Grow Your Agency
How To Stay Consistent & Treat Your Agency Like a Client
Much like your clients, your agency's growth is also dependent upon having a marketing plan. If you haven't niched down yet, it's time to do that. Know who you are, who you target and what you're best at - then go after it.
If your marketing isn't going according to plan... maybe you don't really have a "plan" after all?!
Having a marketing plan is crucial. Map it out. Not just you, bring in your agency team. Whiteboard it out. Hold a strategy session and answer "what does our marketing plan look like and why." The "why" is important - your team needs to know and understand why you're doing what you're doing. Don't just do it because you think you should, knowing the why makes it much more effective.
3 Buckets To Have In Your Agency's Marketing Plan
A marketing plan isn't just for clients.... it is critical to have an agency marketing plan, too.
Also... assign, don't assume! Along with a marketing plan your agency needs to also know who is doing what. Be sure that every marketing plan has a point person who is responsible for the execution and results.
Being able to present a solid marketing plan to your agency clients will help build trust.
Creativity and strategy are great, however they sit on the cutting room floor if you don't have implementation and execution figured out!
Implementing Your Core Values
Go back and take a look at your agency's core values. Are you implementing them consistently?
If you're doing core values right, you should be able to focus on building the team, holding the vision and gaining resources towards that vision. When you make this things a priority for your agency, then the client-side will come together. Your focus should be on finding and keeping a solid team. You can always get more clients, but it will cost you more to rebuild a quality team.
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Direct download: Why_You_Need_to_Create__Execute_a_Marketing_Plan_for_Your_Agency.mp3
Category:general -- posted at: 5:00am EDT