Mon, 16 November 2020
Have you reached a point where you're not sure what comes next for your agency? Are you looking for new ways to grow or afraid your agency is growing too fast? Hitting a crossroads is normal, but when you set yourself up with a solid base, you'll find it easy to choose the right path for your agency to take.
In today's episode, we'll cover:
Today I sat down to talk with Mae Karwowski, founder, and CEO of Obviously, an influencer marketing agency. As a young social media manager, Mae quickly saw the value for brands when it comes to using influencers to promote a product. Since then, the agency has surpassed the 8-figure mark and works with some of the biggest brands across the globe. Mae's here to discuss some of the decisions she's made to get her agency to where it is now and what she looks forward to as her agency continues to grow.
2 Ways to Set Your Agency Up With a Solid Foundation
A successful agency is built on a culmination of decisions. Everything from what you offer, how you price it, and the people you bring onto your team can affect the longevity and the profitability of your agency. So what can you do to help set your agency up for success?
2 Key Performance Indicators Your Agency Needs to Watch
Key performance indicators tell you how your agency is doing and where your agency is headed. And while various industries may weigh different KPIs more important than others, Mae thinks there are two main KPIs agencies need to monitor:
Why Running an Agency Becomes Easier as You Scale
A lot of agency owners come to me and say, "But Jason, I don't want to grow anymore. I can barely keep up as it is. "It may seem counterintuitive, but the more you scale, the easier it becomes. Why? By establishing a regular client base and growing your team, you have more people and resources to get things done. And the bigger you become, the more you can delegate, which in turn allows you to brainstorm, create, and focus on ways to expand your agency's vision and reach.
When you figure out who your clients are, what they want, and what you're worth, the possibilities are endless. It may not be easy, but most of the time it's worth it.
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Direct download: Why_Scaling_Your_Agency_Faster_Makes_Things_Easier.mp3
Category:general -- posted at: 5:00am EDT