Wed, 16 September 2020
Does your agency location determine its growth potential? How important is the location of your digital marketing agency? Do location and culture impact the talent you're trying to attract for your team? Can your clients expect better service if you're "local"?
In today's episode, we'll cover:
The explosion of digital options has clearly changed the world, taking in everything from how you get your news to where you buy your products. However, in spite of all of the changes from digitizing the world, some things remain the same. One of those things is the old adage about location, location, location. I sat down to talk to Kaushal Kakadia, Partner and CTO of Birmingham-based marketing agency, SociallyIn, about the importance of your agency's location, for your clients as well as your team.
3 Reasons Why Clients Like Having a Local Agency
SociallyIn started in a small Mississippi town, Kaushal explained. However, they decided moving to a larger area still in the same geographical region helped attract better clients. Some of the additional benefits clients receive from having a local agency include:
Why Culture Matters to Your Agency Team
Culture is real and it is important, particularly if you're growing an in-person team. Providing a positive work culture for your team not only keeps your team members happy but inspires them to work harder. While there are many virtual agencies with fully remote teams, if you want to create an office-based team, it's important to establish roots in a location where you can find amazing agency talent.
In addition to culture, Kaushal says there are other benefits to having an in-person team versus having a remote team, such as:
Tips for Relocating Your Agency
So, if you're planning to set down roots for your agency in a new city, what are some considerations that need to be made? Kaushal offers a few tips:
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Direct download: Why_Location_Matters_to_Your_Agency_Clients__Team.mp3
Category:general -- posted at: 5:00am EST