Mon, 13 April 2020
Have current events left you in a panic, uncertain where your agency will end up? Are you looking for a way to make sure your agency stands out from the crowd? It's hard to plan for the next economic recession. At times where things seem like they're all up in the air, it's important to know what to do to make sure you survive.
In today's episode, we'll cover:
Today I had an awesome chat with Mike Gadsby, co-founder and chief innovation officer at O3 World, a digital product agency. With over 15 years of experience at O3 World, Mike and his teammates have survived a few economic recessions. Now, with the state of affairs as it is, Mike talks about how you can make sure your agency survives a turbulent economy, and perhaps, even thrives.
2 Tips To Help Your Agency Survive Uncertain Times.
As an agency owner, Mike has been through several changes in the economy. Having survived 9/11 and 2008, Mike's confident his agency can weather practically any storm. But he didn't get to this mindset overnight. It's been a process that has brought Mike to a point where he's comfortable with where he's at. In fact, during the early years, there were a lot of times where Mike will tell you, his agency fell flat on their face. So what has Mike learned along the way?
How Can Your Agency Grow Despite an Economic Downturn?
I like to say when people are freaking out, that's your opportunity. The market has been strong for a long time now. Those agencies who were struggling during a good economy are going to have a really hard time in a bad economy. Now is a good time to focus on influence and authority. There's a good chance there will be fewer clients willing to invest in new services, so it's more important than ever that you establish your agency as the go-to source. There are a couple of ways to do this:
2 Ways to Position Your Agency as an Authority
This one's important. When the competition is fierce and everyone is fighting for attention, clients want an agency that is an authority in the field. So how do you make sure your agency is that authority?
An economic downturn can be a stressful situation. But it can also be an opportunity. Now's the time to be creative, be efficient, and focus on how you can provide value to your clients.
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Direct download: How_Your_Agency_Can_Survive_a_Changing_Economy.mp3
Category:general -- posted at: 5:00am EDT