Mon, 3 February 2020
Are you looking for a way to grow your agency but don't know where to start? Does it feel like your current marketing approach is failing to bring in enough referrals to help your agency grow? Referral programs and agency events are a great way to bring in new clients and engage with the ones you already have. The good news is, you don't have to be a big agency to see big growth.
In today's episode we'll cover:
Today I got to talk to Michael Mogill, a good friend and former client. Michael is the owner of Crisp Video, a digital agency who works exclusively with law firms to help them differentiate their firm and attract high-value clients. In just a few short years, Michael took a $500 investment and turned it into a $20 million agency. Discover how big risks, radical ideas, and hard work has paid off big for him.
3 Keys to Rapid Agency Growth
It's not often someone is able to create a multi-million dollar agency out of basically nothing in just a few short years. If it were that easy, everyone would be doing it. Since founding Crisp Video in 2012, Michael has been able to double the agency's size and value every single year. So just how did he do it? Michael says there are three key things that led to his agency's rapid growth.
3 Keys to Create a Successful Referral Program
Michael earned a lot of attention when he announced Crisp Video would be giving away a Tesla as part of their referral program. Sure he could have given away an Amazon gift card, but that doesn't really get people's attention. It all comes back to being prepared to make big bets. With such a big promotion, Michael learned a few things along the way.
Why Even Small Agencies Should Host Events
When it comes down to it, you just have to get started. When Michael hosted his first agency event, he didn't know what he would say or what he would do. He set a date and sold tickets. The rest came later. It doesn't matter if you have 500 clients or 50. If you can't get on someone else's stage build your own. Soon, you'll discover, confidence grows. The more risks you are willing to take and the more you invest in yourself, the bigger the payoff.
Referral programs and agency events are a great way to meet new people and grow your agency. But if you want people to bet big on your agency, you have to be willing to bet on yourself.
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Direct download: How_an_8-Figure_Agency_Created_a_Successful_Referral_Program.mp3
Category:general -- posted at: 5:00am EDT