Wed, 15 May 2019
Are you having trouble handling your day-to-day agency operations while also growing your digital agency? Looking for an easy solution to management issues? It might be time to hire a CEO. Wait. What? That's right - hiring the right support as part of your leadership team can actually help transform an owner's role enough to grow the agency easier and faster.
In today's episode, we'll cover:
[smart_track_player url="http://traffic.libsyn.com/jasonswenk/Smart_Agency_Master_Class_Podcast_-_Audra_Brehm.mp3" ]
Today, I talked with Audra Brehm founder and CEO of Brehm Media — a social media agency with a focus on health and beauty brands. Audra is also a member of my Digital Agency Elite Mastermind and she's here to share some tips and strategies she has used to realize some amazing growth at her agency. She's one of the few agency owners who actually hired leadership a CEO for her agency. She's also a guru at social media and gives us some golden nuggets on using social channels to find agency new business prospects.
Is It Time to Hire a CEO?
Being an agency owner is tough... And, it's all much tougher when you're trying to handle everything yourself. The entrepreneur mindset attracts hustlers, movers, and shakers. We often think we can handle everything ourselves. But, the really smart ones hire and outsource for the things they don't enjoy or are not good at.
That's what makes Audra such a smart cookie. She didn't love handling the day-to-day employee stuff, setting the culture, putting out fires, etc. Admittedly, it's just not her thing. As I like to say, "whatever you suck at - eliminate, delegate or automate." So Audra hired a CEO to handle all that stuff she doesn't enjoy and it's been a breath of fresh air. Now she can focus on things she enjoys and is really good at.
Instead of constantly tending to crises, managing the team, or monitoring financials she has the space to grow the agency and take the business in the direction she wants, on her terms.
Just because you're capable of doing certain things within your agency doesn't mean you should be doing them. There are ways you might be spending your time that could be spent more effectively, or more enjoyably. Celebrate your strengths and stop worrying about your weaknesses.
The lesson here is to get out of your own way, leverage your strengths, and hire for your weaknesses.
Why Your Agency Needs a Social Media Strategy
One of the biggest issues with social media is that too many marketers approach it without a plan. Audra says social media is actually more of a funnel. We should be developing a strategy with our social media that takes our prospects through the stages of the funnel.
You have to plan ahead, develop a strategy, and constantly monitor results.
Have a plan but also be patient and let the funnel do its job.
4 Steps to Creating a Killer Social Funnel
Audra shared her 4 steps towards creating a lean, mean, conversion-machine social funnel.
We all know a lot of this, but we don't do it for ourselves as much as we do it for our clients. Treat your agency as well as you treat your clients :) Don't just execute without a strategy.
Direct download: Should_You_Hire_a_CEO_for_Your_Digital_Agency_.mp3
Category:general -- posted at: 5:00am EDT