Wed, 20 June 2018
Thinking about doing a podcast, but don't know where to start? Overwhelmed by the prep work like booking guests and developing questions? Here's some insight, helpful tips and actionable strategies to have your agency stay top-of-mind and build relationships.
In this episode, we'll cover:
Today I talked with social dynamics expert, Jordan Harbinger. As host of the podcast, The Jordan Harbinger Show and contributor to the website Advanced Human Dynamics, Jordan uses his great questioning skills to delve into strategies, techniques and habits of some of the most successful people on the planet. He's had the opportunity to interview huge guests like Larry King, a CIA agency, a military General, even Shaquille O'Neal! Jordan understands the influence of podcasting and shares some great nuggets of knowledge on how to start and maintain a successful podcast to keep your agency top of mind.
Why Your Agency Needs A Podcast
A podcast is a great way because:
Check out this related interview with Pat Flynn on Starting a Podcast
How To Get Over The First Hurdle
The #1 objection to starting a podcast is usually that people hate the sound of their own voice. Jordan says there is a simple way to get past this -- edit your own show.
Having to listen to your own agency show over and over will provide you with some great insight on things to work on:
Once these are corrected, listening to your own voice won't be so bad.
2 Easy Steps To Secure Great Podcast Guests
To get great guests you need to simply:
People are more accessible than you might think. Just be brave and reach out because you'll never know if you don't ask :)
Utilize and create network connections that your agency can leverage to bring on podcast guests.
Make a list of who you want. Create a system to reach out, and be sure you doesn't just focus on one guest at a time. Reach out to multiple potential guests and follow-up consistently until you get a yes.
#1 Tip To Develop Strong Podcast Questions
Be well prepared! Out-prepare everyone else.
Do the research on the guest, read their book, watch their videos, listen to their podcast... learn about them before the podcast.
Keep the questions insightful and don't focus on being super witty or clever.
Your goal for a successful interview should be that you run out of time, not material. Set up the questioning to last double the amount of time as the actual podcast. This will allow for editing to really hone in on the most valuable nuggets of information and get rid of all the "fluff" that is not of vital interest to your listeners.
Tips And Tools To Build Relationships After the Episode Airs
Follow-up, reach out, stay in touch. Just because someone was a guest, doesn't automatically make them a solid contact. Make an effort to continue communication to build the relationship. Jordan's website Advanced Human Dynamics offers a free mini-course on things like:
These tips require very little investment of your time, but can drastically impact your relationships with guests, sponsors, and potential clients. It is worth the time! Visit the website here and click on Level 1.
There are also 2 great tools for your agency to use:
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Direct download: How_to_Build_Relationships_and_Keep_Your_Agency_Top_of_Mind.mp3
Category:general -- posted at: 5:00am EDT