Wed, 6 June 2018
Wondering how you can get PR and media coverage a for your agency? Afraid your agency isn't newsworthy? Then it's time to learn some simple tips to get your agency the media coverage it deserve so you can generate interest and leads organically, plus amplify your brand. Today's show guest is talking ways to jump-start your agency's publicity.
In this episode, we'll cover:
Today I chatted with Emily Richett, founder and owner of Richett Media. In 2013, Emily left her job as a TV news reporter to start a new venture and naturally leaned towards publicity. Over the past five years her agency has grown from a solo act, to now 5 full time employees. Emily shares some great advice on working with different media outlets and how to start getting your agency in the news.
3 Tips To Achieve Media Coverage
Your agency is newsworthy, even if you don't think so. There are always ways to be newsworthy if you understands what the media outlets are targeting, what they care about and the natural ebb and flow of the news cycle. Emily shared 3 big tips for getting noticed by the media:
The #1 Thing To Do For a Media Interview
Prepare in advance!
You want to leverage this media opportunity, so you MUST do your homework in order to make your media coverage great.
Remember to be yourself. Find your agency's voice.
[clickToTweet tweet="Fifty-percent of a great PR opportunity is getting the press. The other 50% is leveraging the media exposure." quote="Fifty-percent of a great PR opportunity is getting the press. The other 50% is leveraging the media exposure."]
Always have a call to action with media coverage. Make sure the viewers can find your agency or your client.
For Emily's free entrepreneur's publicity guide, click here.
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Direct download: How_To_Get_Media_Coverage_And_Amplify_Your_Agency_Brand.mp3
Category:general -- posted at: 5:00am EDT