Wed, 9 May 2018
Are you looking to become the authority in your agency’s niche? Writing a book can have a tremendous affect on your business by helping you build authority. You can also use your book to start conversations with potential clients and generate new agency business. Check out this simple strategy that is getting one digital agency owner some amazing results.
In this episode, we’ll cover:
I had the opportunity to chat with Marty McDonald, co-founder and CEO of the full-service social media marketing agency, Bad Rhino. Marty has also authored the book, Great Beer Is NOT Enough. With over 12 years industry experience Marty found his agency's niche at a speaking engagement, where he realized the craft beer industry was underserved in the marketing arena. After building relationships (and a craft beer brand himself which he used as a testing ground), Marty found that he had acquired a ton of information. He decided to use this information to build authority within the niche by simply writing a book. On today's show he shares how he tackled this seemingly daunting task and how he uses it for lead generation, and relationship building. (P.S. It's not as daunting as you might think!)
Who Has Time To Write A Book?
The quick answer is, you do. (Yes, you!)
Does your agency already produce e-books, and you think that’s good enough? It’s not.
Using an e-book as a lead magnet is crap. No one digests them and they are easily overlooked or avoided. BUT an actual book, that a potential client can hold in their hands, that is something. It brings with it a sense of credibility and authority that no e-book can give you or your agency.
3 Easy Steps to Writing A Book
The process can be broken down in a few easy steps:
4 Tips for Using Your Book To Generate New Business
These three easy tips has netted Marty with an approx. 70% response rate!
Need Guidance and Support to Grow Your Agency 3X Faster?
Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?
Then you’re in luck! I created an innovative mentorship called Agency University.
Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you.
Direct download: How_Writing_a_Book_Can_Generate_New_Agency_Business.mp3
Category:general -- posted at: 5:00am EDT