Jason Swenk: Marketing Business Strategist, Agency Consultant and Advisor

How does your agency fit into your life? Are you being very honest and clear on what it is that you want and what success means to you? If you feel like a prisoner to your business or you're struggling with passion for your agency, it might be a time to look within.

In this episode, we’ll cover:

• 3 simple questions to gut check whether your agency is working for you.
• How to reinvent your agency.
• How to understand your recurring revenue needs.

Today I talk with Pia Silva, Founder and Brand Strategist at WorstofAll Designs, speaker, Forbes contributor and author of BadAss Your Brand. Pia and her partner (who also happens to be her husband) had their lightbulb moment over 6 years ago when they’d fallen into a huge funk and some serious business debt. She’s here to share with us how to avoid those same mistakes while being true to yourself and your business goals.

It was then they realized their agency model wasn’t working and that they were trying to front an agency model and be something they weren’t and have now come to realize they have had so much more success just embracing what they did have that was different.

3 simple questions could change everything

Do a gut check with these three simple questions:

1. Is it UNIQUE?
2. Do you ENJOY IT?
3. Is it PROFITABLE?

Does your current business model work for you?

Pia uses these three questions as a foundational point of helping other small business owners with their branding issues. She believes your business should really be “the intersection of what you love and what’s most profitable.” It’s that outside-of-the-box thinking that will set you apart and put you on the path of a business model that will work.

Is it time to reinvent your business?

“If you’re gonna spend all your time on this, you better LOVE it!” ~ Pia Silva

If the answers to any of those 3 questions are ‘no’ then it’s time to reinvent yourself. You need to attack this and look at it going: “This is us. This is what we want to do. This is what we enjoy doing. This is what we’re going to do”...and then figure out how to do it.

For Pia and her partner, it meant letting go of employees and redefining their measure of success.

Now, instead of being a traditional agency trying to play hardball with the big guys it’s just the two of them. By their choice. Instead of taking on lengthy projects and retainer clients their agency runs intense full day workshops with one client at a time where they “badass their brand” through a BrandUp session.

How to Reinvent your Agency

First, go back to the basics.

Look within. You can’t compete with the big guys if you think the same as the big guys. Instead, think:

• What makes us unique?
• What do we want to do?

Next break it down, step-by-step to go after it.

If you look backwards, then you are just reacting to the market. Instead be proactive and break down your business growth into smaller decisions. Drill down by determining answers to these:

• How can I buy an ideal client?
  • How can I buy a pitch?
    • How can I get their attention?
      • Who do I want to go after?
        • Understand yourself and your core service

Understanding Your Recurring Revenue Needs

Honesty is key. Ask yourself why you're in this and possibly, what your end game looks like.

Are you comfortable with a lifestyle business? Are you looking for enough revenue to live your life and afford you extra time to do other things you enjoy? Or, are you looking to catapult your business or eventually sell it? What do you want? What does success mean to you?

Need Guidance and Support to Grow Your Agency 3X Faster?

Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?

Then you’re in luck! I created an innovative mentorship called Agency University.

Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you.

Related: A $3 Million Agency with a Unique Business Model