Wed, 14 September 2016
In this episode, we’ll cover the 7 deadly sins that agency owners commit in their own marketing, and how to quit sinning and start winning new business. This week on the The Smart Agency Master Class I talk with my friend Diane Young, co-founder of The Drum which is Europe’s leading marketing news platform, and recently has made it’s way to the US. Diane has spent over a decade observing and interviewing agencies. And in that time she’s been able to pinpoint 7 things that agencies do to themselves to negatively impact their own growth. Diane shares the 7 Deadly Sins for Agency Marketing. Find out if you’re committing them and what you can do to stop before it’s too late! [clickToTweet tweet="These are the 7 Deadly Sins #Agencies Are Committing. Are You Guilty of Any?" quote="These are the 7 Deadly Sins Agencies Are Committing. Are You Guilty of Any?"] 7 Deadly Sins of Agency MarketingSo what are the 7 deadly sins of agency marketing you need to avoid to elevate your marketing strategy? Let's break them down..
Bottom line, in a wide sea of agencies you’ve got to find your way to stand out. Have a unique selling proposition and a vision for where you’re headed. Then, commit to taking action and pushing yourself out of your comfort zone to get it done. And remember not to commit the 7 deadly sins. Agency Tools You Need to Check Out...There's a couple pretty fantastic tools that all agency owners need to check out with some amazing deals just for Smart Agency Master Class listeners... Cashflow or bookkeeping issues? FreshBooks is the solution. FreshBooks makes ridiculously easy to use cloud accounting software for agencies that will help you work smarter, become more organized, and most importantly, get you paid quickly. Check out FreshBooks.com/SmartAgency and enter SMARTAGENCY in the "How Did You Hear About Us?" section for a FREE 30-day, unrestricted trial. Klipfolio is a tool that is helping agencies continuously monitor and report analytics. It's cloud-based software allows you to define KPI’s based on your preferences and filters. With 50+ built-in marketing metrics, you can create a dashboard for yourself and your clients which can be viewed on desktop, mobile or old-fashioned PDF. For a limited time, Klipfolio has a special deal for my listeners. Get a FREE TRIAL and an amazing offer just for The Smart Agency Master Class listeners at Klipfolio.com/SmartAgency. What Do You Do When You Have Your Ideal Clients?Being aware of the 7 deadly sins of agency marketing can help you elevate your marketing strategy and bring your digital agency to the next level within the industry but why stop there? Through evaluating other areas of weakness within your agency, you can create a better business and improve as an agency owner. And I can help you get through all of it. I have provided many successful agency owner with support and advice on many topics from what to do when you want to speed up sales processes, ways to increase your business profit margins or how you can build an authority for your agency. Growing pains within an agency can be a major struggle and I can show you how to identify the different phases of agency growth, why placing a solid process for performance based pricing can be the best pricing strategy and what the three questions you need to ask yourself are for you to sell more! Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics. Find more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts. |