Mon, 21 September 2020
Are you a new digital agency wondering how to attract the best agency talent? Or an established agency afraid your amazing team might fall apart? The best way to keep your team engaged and happy is to embrace who they are outside of the workplace.
In today's episode, we'll cover:
I had the opportunity to talk with Andrew Au, Co-founder and President of Intercept Group, the marketing agency that he and his wife started 13 years ago. Andrew had started his marketing career at Pepsi, but quickly learned that he was on the wrong side of the business. Today, he has an agency team of 30 and is earning over 8-figures while working with clients such as Microsoft, FedEx, and Intuit. Andrew is here to share the ways he keeps his team engaged and happy as they continue to produce amazing, creative work.
Why Millennial Side-Hustles Can Work In Your Favor
If you're building a team, in all likelihood you will be interviewing and hiring Millennials between the ages of 19 and 39. "Millennials are the largest single cohort in the workplace and they're driving a lot of change," Andrew says. But there is something else you should know about the millennial generation: They're entrepreneurial. Around 40% of Millennials who are working have a "side-hustle". While many marketing agency owners would discourage side-hustles, Andrew says he actually looks for employees with a business on the side.
"It gives them a maturity that you can't get from school or from working in another place," Andrew explains. He says employees are going to be pursuing these side-ventures whether you know about them or not, so "find ways to bring it into the business."
Also, when your team feels like you support their outside endeavors they're likely to share with others. And in my experience, being an awesome place to work is the kind of reputation you want in order to keep attracting more amazing talent.
6 Ways to Keep Your Team Engaged and Happy
Encouraging and supporting your team's individual side hustles is one way to invest in your employees and to keep them engaged and happy. Here are 6 more ways to help retain your agency team:
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Direct download: How_to_Attract_and_Keep_the_Best_Agency_Talent.mp3
Category:general -- posted at: 5:00am EST