Wed, 9 December 2020
Have you struggled to find the best way to find and hire new agency employees? Are you overwhelmed by the thought of growing your team? Do you want to make sure the people you work with are devoted to the success of your agency? It can be really hard to find the right fit for your agency. But when you take the time to make thoroughly vet new hires and streamline processes, you'll set everyone up for success.
In today's episode, we'll cover:
Today I sat down with Ray Sinlao, founder of Standard Conversions, a conversion rate optimization agency. Thanks to his background as a developer, Ray was able to develop in-house processes and even his own software, Buyer Tool, to help his agency surpass the six-figure mark in less than one year. He's here to talk about the innovative hiring process that helped his agency grow to 7-figures.
2 Tips to Help Your Agency Perform Strong From the Start
It's not unheard of to reach the 1-million mark in under a year as an agency — but it's not exactly an everyday occurrence. So what tips does Ray have to help you find similar success?
How Streamlined Processes Can Help Your Team Succeed
It's one thing to be able to scale an ad account. It's even better if you can scale a team to scale the ad accounts for you. But as agency owners, there's often a reluctance to give up some of the control. This is normal, but it can easily hinder growth. Once Ray decided to grow his team, he set himself up early to make sure he was bringing on the right people and that they had the tools to succeed.
As a former developer, Ray started documenting processes from the beginning. This way, everything is repeatable. When a new person joins the team, they have a playbook filled with processes and a knowledge bank to help them deliver results. The more you can document what your agency does and why then the easier it will be for your new hires (and existing team) to deliver the results you expect.
5 Steps Process for Hiring the Right Agency Employees
It's not unusual for agencies to experience a high level of turnover. Early on, Ray developed a process that helped him turn inexperienced media buyers into devoted, long-term employees.
Your success as an agency largely comes down to the groundwork you lay at the beginning. If you take time to develop processes and carefully vet your team, your agency is more likely to find long-term success.
Want to Scale Your Agency's Media Buying?
If you really want to scale your agency's media buying power, check out BuyerTool. This is a new tool agencies use to manage more ad accounts and clients. BuyerTool automatically builds your dashboard! It allows you to manage all of your ad accounts, team members, and clients from a single UI. Your team can do in minutes what used to take experts hours to accomplish.
If you want to drastically streamline your media buying operations visit BuyerTool.io/Swenk and get a free 2-week trial just for Smart Agency podcast listeners.
Direct download: The_5-Step_Hiring_Process_That_Helped_an_Agency_Grow_to_7-Figures.mp3
Category:general -- posted at: 5:00am EDT