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Have current events left you in a panic, uncertain where your agency will end up? Are you looking for a way to make sure your agency stands out from the crowd? It's hard to plan for the next economic recession. At times where things seem like they're all up in the air, it's important to know what to do to make sure you survive.

In today's episode, we'll cover:

  • 2 Tips to help your agency survive during uncertain times.
  • How can your agency grow despite an economic downturn?
  • 2 Ways to position your agency as an authority.

Today I had an awesome chat with Mike Gadsby, co-founder and chief innovation officer at O3 World, a digital product agency. With over 15 years of experience at O3 World, Mike and his teammates have survived a few economic recessions. Now, with the state of affairs as it is, Mike talks about how you can make sure your agency survives a turbulent economy, and perhaps, even thrives.

2 Tips To Help Your Agency Survive Uncertain Times.

As an agency owner, Mike has been through several changes in the economy. Having survived 9/11 and 2008, Mike's confident his agency can weather practically any storm. But he didn't get to this mindset overnight. It's been a process that has brought Mike to a point where he's comfortable with where he's at. In fact, during the early years, there were a lot of times where Mike will tell you, his agency fell flat on their face. So what has Mike learned along the way?

  1. Evolve, evolve, evolve. The market may be changing, but that doesn't have to mean you are out of a job. Figure out what challenges people are having and what your agency can do to fix those problems. How can your agency change or pivot to meet the changing market?
  2. Take a look at how you approach accounts. When the market is down, some clients may have a hard time signing up with a new agency. And those who do probably won't have a lot of capital to invest. Instead of trying to chase down a bunch of new accounts, look at the ones you already have. Think of creative ways to grow these accounts. If you're successful, you'll create partnerships, not projects.

How Can Your Agency Grow Despite an Economic Downturn?

I like to say when people are freaking out, that's your opportunity. The market has been strong for a long time now. Those agencies who were struggling during a good economy are going to have a really hard time in a bad economy. Now is a good time to focus on influence and authority. There's a good chance there will be fewer clients willing to invest in new services, so it's more important than ever that you establish your agency as the go-to source. There are a couple of ways to do this:

  1. Work from a strategic point of view. Have the changing events increased demand in an area where there wasn't so much before? Anticipate what clients need and be ready to provide it.
  2. Play the long game. Choose clients who have the right mentality and are going to want to work with you, not against you. These are the ones who are going to see the value in your services and stick around.

2 Ways to Position Your Agency as an Authority

This one's important. When the competition is fierce and everyone is fighting for attention, clients want an agency that is an authority in the field. So how do you make sure your agency is that authority?

  1. Figure out how you're reinvesting in your agency. Those who are simply executing are the agencies that are most at risk. You have to constantly reinvest in your agency and make sure you have the resources that make you stand out. This means spending a little extra money on things that give you the competitive advantage.
  2. Embrace change and keep adapting. Change isn't always a bad thing. In fact, often it can make you take a closer look at how you are doing things and force you to implement more effective strategies. Be patient. Be optimistic. And don't obsess over the news.

An economic downturn can be a stressful situation. But it can also be an opportunity. Now's the time to be creative, be efficient, and focus on how you can provide value to your clients.

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Direct download: How_Your_Agency_Can_Survive_a_Changing_Economy.mp3
Category:general -- posted at: 5:00am EDT