Wed, 8 July 2020
Are you looking for a way to connect with potential new agency clients? Do you want to quit selling and have clients come to you? Case studies are a great way to demonstrate value and put the client first.
In today's episode, we'll cover:
Today I had a chat with David Schloss, founder of Convert ROI, a digital marketing agency. About seven years into running his agency, David discovered the value of case studies and gave his agency new life. He's here to discuss what a great case study looks like and how one simple change will have clients reaching out to you.
3 Elements of a Perfect Case Study
When was the last time a case study stopped you in your tracks and made you think, "Wow, I need to work with that person"? The sad truth is, a good share of case studies we see on a regular basis are throwaways. They're no more than 300 words and are more of a brag, rather than educational information.
David's been doing case studies for over five years and getting major results (like 7 new leads in just one week). So what does he do differently?
How to Use Case Studies Like a Launch
David says he doesn't put out case studies regularly, it's more like once a year. But when he does release his past results, he puts out a lot at a time (like 10). In this way, he treats his client's case studies more like a launch. He says, if you release case studies too often, prospects will become blind to it.
If you've tried case studies in the past, try scaling back. Instead of providing one 300-word snippet once a week, try a larger project every six months. This way, your prospects will see your case studies as an educational opportunity rather than another sales gimmick.
Why Do Case Studies Matter?
The more detail you can add to a case study the better. David says he begins with where the client started and what they did to see results. This includes their target audience, what type of ads they used, and even offers and price points.
"But wait, if I give out all this information, what incentive does the prospect have to come to me?" This is a question I get all the time, but it really has no solid basis. Over the years, I've produced hundreds of videos and hundreds of podcasts and I have no problem finding clients.
When you put the information out there, you're providing tangible evidence of the value you provide. Sure someone can go and do the same thing themselves, but in most cases, they're going to come to you to have you replicate the results rather than figuring it out for themselves. The number one benefit of putting it all out there is when a lead comes to you, there's very little selling left to do.
Case studies are a great way to provide value and attract new clients. But you've got to put in the work. When you focus on the client instead of trying to sell your agency, you'll have an easier time seeing results.
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Direct download: How_to_Use_Case_Studies_to_Win_New_Agency_Clients.mp3
Category:general -- posted at: 5:00am EST