Wed, 12 December 2018
Struggling with creativity for marketing your agency? Looking for ways to increase subscribers and opt-ins? In today's creative-driven landscape is now easier than ever to thrive. Don't let uncertainty or mental blocks get the best of you. Take some actionable steps that will cement your creativity and transform it into results.
In this episode, we'll cover:
Today, I talked to Jeff Goins, founder of GoinsWriter.com and author of several popular books — including Real Artists Don't Starve — who also teaches online classes and hosts events. He's not just a writer. Jeff is a writer that fell in love with marketing. After working at a non-profit for years, Jeff's writings skills and entrepreneurial spirit led him to a life as an amazing creative. Today, Jeff's going to share some juicy tips straight out of his new book.
It's Time to Try the One Thing You've Been Ignoring
Yes, that thing. You know the thing. It's that chatbot you're afraid to implement, or podcast you're afraid to start, or the video marketing you've put off. Sure, you've got plenty of excuses to avoid that thing, but you it's time to stop ignoring it and get it going!
We all have strategies and tools available to us. And yet we all have excuses for not trying them out. Whether it's because we're positive it won't work or we think that it's just a fad, all of that head trash (link here) can prevent you from doing the one thing that could be the catalyst for change and agency growth.
Jeff tried blogging for 9 years with a very little following. In fact, it took 4 years to reach 250 subscribers. But, when he offered a free ebook as lead magnet to his new blog — he jumped from 70 subscribers to 1,000 in just one month. Why? Because he simply tried his thing.
Jeff says he thought lead magnets were just marketing mumbo-jumbo. But when he got out of his own way and tried it out, he found major success.
Here's my challenge for all of you this week -- identify one thing and go do it!
#1 Most Important Creative Tip
Why do you create content? Is your agency simply trying to convert leads to clients? A lot of people think content is for selling. If that's you, then you need to 180 the way you're thinking.
Content must provide value. This is especially true for blogs and video creatives that are hitting top-of-the-funnel prospects. Jeff says to think of content as a mutual gift to your audience. You give them valuable, free content, and in return, they give you their attention.
Don't just focus on conversion metrics. If you give them value, they will come. All of those prospects who don't buy anything now could end up being more valuable than you think. Give them fresh content, and they may just become brand evangelists on social media. Remember, marketing is more complex than lead metrics —and word-of-mouth is still powerful.
2 Rules for Creative Agency Owners
Jeff gave us a little sneak peek into his newest book where he shares the 14 rules for creatives to thrive. Here's 2 of them:
1. Steal from everyone
Here's the thing about originality, it usually produces terrible results. It's OK to steal from your influences. Are you creating a new blog? Go look at your competitors and your heroes. Guess what? They looked at their competitors and their heroes! Study what your peers are doing and use what's valuable to you.
Don't just say "I have to do everything differently!" Or, as Steven Jobs (quoting Igor Stravinsky) said "Good artists copy, great artists steal." This doesn't mean you should plagiarize. It means you should pick a few of the all the great things other people are doing and morph them your own.
2. Live a portfolio life
You have to be fluid to survive in the creative world. Sticking to one thing may be a great way to market your agency as a niche to clients, but when it comes to being creative, you have to adapt.
Think of the creative world as a mutual fund, not a single stock option. Tech is moving too fast and times are changing too rapidly to get caught up in one style or content type — you have to move with the tides. To do more than just survive you have to be continually creating and innovating.
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