Wed, 1 November 2017
Is your agency stuck in a "best practices" rut? Are you following so-called industry best practices without seeing results? If you’re in a place where excitement and momentum have puttered out and you think your agency has plateaued, you’ve hit what my guest calls your “crapping point” :) It's time to start asking the right questions and creating your own best practices.
In this episode we’ll cover:
Today’s guest is Jay Acunzo, is Sorry for Marketing and shares it all as a keynote speaker, blogger and host of the podcast, Unthinkable. Jay has an impressive background in the tech world and with start-ups, including a career at Google and Hubspot. He also did investing in start-ups for a firm, so his experience and insight comes from both sides of the aisle.
Jay understands the importance of asking a lot of questions, the right questions, and turning away from conventional thinking. Today he is in a fight with best practices because “it has never been easier to be average.”
If you aren’t seeing the results you expected and your agency has “Crapped Out,” Jay is here to give us some tips on how to better find your best practices by asking the right questions so you can stand out, rather than blend in.
Understanding Your Agency’s Context
Your context consists of three things:
If you find yourself asking “Why isn’t this working?” don’t forget to start adding the word “us” to the equation…. Such as: “Why isn’t this working… for us?” The best practices that might work for one company, may not for yours because your context is different.
“Success leaves clues.” ~ Tony Robbins
Success might leave clues, but it doesn’t leave answers. Best practices are simply a possibility that still need to be put through the filter, that is your context and then add your details to, and find, a best practice that will work for you.
It is time to start thinking for yourself and not just following a list. You are the expert of your agency’s context.
How To Create Your Own Formula for Best Practices
One word: INTUITION
We aren’t talking about the gut feeling you get from emotion and running with it. We are talking about the defined word, Intuition, which has roots in Latin that mean: Knowledge from within
In other words, this circles back to knowing your stuff -- knowing your context
The best way to know your context is to make sure you are asking the right questions for the three things that make up your context, listed above, Yourself, Your Audience and Your Resources.
Visualize your intuition as a thing or tool that is on par with a list article. Understand that Intuition is that compounding return you experience from, constantly asking questions and understanding your context, and making the right call.
Trust your INTUITION.
How To Avoid the Best Practices Trap
It all starts with a shift from the desire of knowing the answer, to caring more about how to find answers. This mindshift begins with asking the right questions of your context points. Each component has two questions and we can look at it like a funnel...
The TOP Level is where all the confusion and all the excessive information is found.
Sublevel 1 - YOU
Sublevel 2 - YOUR AUDIENCE
Sublevel 3 - RESOURCES
The BOTTOM Point is where you find your CLARITY.
Be the exception. By identifying and acknowledging your specific context you are in a category of ONE!
Direct download: How_to_Overcome__Best_Practices__Overload_for_Your_Agency.mp3
Category:general -- posted at: 5:00am EDT