Mon, 25 May 2020
Are you looking for a way to attract your ideal client? Have you considered hosting a live event as a prospecting tactic? An event is a great way to gather like-minded individuals and maybe even meet a few potential clients along the way. And yes, we all will be meeting in large groups again one day!
In today's episode, we'll cover:
Today I had an inspiring chat with Jordan Kallman, co-owner of The Social Concierge, an event marketing agency. Jordan has spent many years in the event industry and has created events for some of the world's biggest companies. Today, he's here to talk about a few things you should and shouldn't do in order to host a successful event.
#1 Key to Hosting a Successful Event
One of the biggest mistakes people make when planning an event is diving right in. Regardless of what type of event you have in mind or what type of guests you want to attract, Jordan says there are two things people don't realize about planning an event.
Because of this, it's extremely important to start with your why or your purpose. Why do you want to host an event? People don't want to go to an event where they feel like you are constantly trying to sell something. They're too busy and don't want to waste their time. When most people go to an event they are looking to learn something new and build connections. The number one way to be successful and attract the right people is to dial in on your messaging and intention.
How to Get Prospects Excited About Your Event
Let's face it — we're all busy and we all have other commitments. If you're like me, the prospect of going to another event is anything but exciting. Jordan says you should always count on a good number of people backing out or simply not showing up. If you want 100 people to attend your event, you need to invite 300. So how do you get people excited about your event and motivate people to show up?
How to Use Adversity to Build Connections
The goal of most events is to bring people together. Don't let your guests sit through a boring lecture, counting down the minutes until they can leave. Plan events that allow people to open up and share a common connection. It all starts with being a good host. Greet your guests and let them know why they are there. But beyond that, there are a few basic things you can do to get your guests to open up.
Events are a great way to get your ideal clients all in one place. But they take time and planning. When you take the time to carefully craft an event and make sure people show up, you'll be on your way to being able to pick and choose who you work with.
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Direct download: How_to_Host_Amazing_Events_and_Generate_More_Agency_Leads.mp3
Category:general -- posted at: 5:00am EDT