Wed, 18 October 2017
How can you create an agency culture that continually inspires your team? After all your team is your #1 asset, so keeping them energized and motivated is key. Agency culture and brand are two sides of the same coin. So, it all starts with defining your on core values. Easier said than done, right?
In this week’s episode, we’ll cover:
Today’s guest on the show is Brad Flowers, founder of Bullhorn Creative. Like many others, Brad and his partner “accidentally” founded their agency. What was just the two of them and some freelancers in 2008 has grown to 2 offices and 14 employees. They learned fast and hard in order to grow, and Brad is on the show to share his tips on creating a desirable agency culture.
Who to Hire First at Your Agency
Their first hire was a Project Manager which is ideal, because PM's:
All this frees up the owner(s) for higher level, business growth activities. Things like: identifying your ideal clients and proactively going after the business you want in order to grow.
How To Create a Desirable Agency Culture
It clicked for Brad when he read a line in Tony Hsieh’s book, Delivering Happiness.
“Our belief is that a company’s culture and a company’s brand are just two sides of the same coin. The brand is just a lagging indicator of the culture.” ~ Tony Hsieh
Meaning, culture is the outside world’s perception of the people within your agency. And since the people on your team are a reflection of your agency’s core values you need to hire the right people in order to have the culture you want. So, it all starts with setting core values. Here's how:
For more on Zappos' highly acclaimed company culture and core values check out: How to Define Your Agency’s Core Values and Set Up Your Team for Success Like Zappos.
Core Values that Set the Tone for Agency Culture
Bullhorn has 3 pairs of core values they bring to life in their agency’s culture. Like Zappos, these aren’t just a motto to aspire toward, they’re a way of life.
1. Empathy & Honesty
2. Dissatisfaction & Improvement
3. Creativity & Decisiveness
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