Wed, 11 April 2018
Wondering how you can use Instagram to drum up new business? Want to break through social media clutter and build your agency’s brand and authority? Then it’s not too late to get on the Instagram train. This is one simple, easy inbound marketing strategy you can start implementing right now to build your community and fill your new business pipeline.
In this episode, we’ll cover:
Today I chatted with Steve Larosiliere, founder and president of the non-profit, Stoked, as well as founder and owner of SawmillBusiness.com, a super-niched marketing agency. With an extremely focused industry specialization, Steve has been able to become the authority in the portable sawmill, wood and lumber industry. He has an easy tactic to find the niche for his agency and a simple Instagram strategy to build a community that comes to him for their marketing needs. Steve shares tips with us on building authority, community and brand through Instagram.
One Easy Approach to Niching Down
We’ve discussed niches before and we’ll probably discuss this again. Does your agency have a niche? Do you know why you need one? Is your agency holding out, because you just don’t know where to start?
Steve has an easy approach:
Think of your agency as the media outlet for this specific field. Make it your agency’s business to promote, celebrate and highlight that industry.
Can Instagram Work for Marketing Agencies?
YES! Building a brand takes a lot of work. Be patient.
Your agency can build a lot of authority on Instagram. Combine different mediums and cross-promote, such as use posts Instagram to support your podcast. Use that to filter down into the niche and supplement with back channel conversations, either through direct message in order to find out how you can help people. Use DM to build relationships and trust.
Share the best work, the most beautiful things. Repost and use the hashtags your audience is using so they can find you. This will help build a community and a brand.
3 Simple Steps to Growing Instagram Followers
Remember, with Instagram you’re creating a story to share. Create memories. Highlight the things that mean something.
Be where your agency’s clients are. Put out good stuff. Be innovative. Don’t compare your agency to what others are doing. Instead build upon what you think is right and create your own path to success.
Check out Steve’s on Instagram at @stevelaros
Need Guidance and Support to Grow Your Agency 3X Faster?
Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?
Then you’re in luck! I created an innovative mentorship called Agency University.
Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you.
Direct download: How_to_Build_Authority__Generate_New_Business_With_Instagram.mp3
Category:general -- posted at: 5:00am EDT