Wed, 7 November 2018
Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertising and get your ideal clients talking about your agency.
In this episode, we'll cover:
Today, I talked with Jay Baer founder of Convince and Convert, and (if you've been living under a rock) he's also an amazing content marketer, speaker, and author. He is also one of my favorite show guests because he's always got fantastic agency growth advice! This time, Jay is here with a lot to say on word-of-mouth advertising as well as what he calls Talk Triggers, which you can use to stand out from the competition.
Why You Should Be Doing Something Different
Jay talked about why agencies should be doing something unique and different. It's a noisy space and it's difficult to stand out among the competition even when you're the expert in your niche.
Instead of simply falling back on your expertise, do something! You have to be proactive in your word-of-mouth, and one way to do that is to take everyday things and do them differently. Putting a unique twist on something ordinary can generate a ton of buzz about your agency.
Jay gave an example of sending your proposal at the bottom of a sheet cake. If you got a proposal at the bottom of a sheet cake, wouldn't you talk about it? That's a perfect example of what Jay calls a talk-trigger.
5 Types of Talk Triggers
Jay identified 5 of these talk triggers, which he works with clients to improve. You don't have to use all of these (that may be overkill) but you should attempt to have at least one thing that you do differently than other agencies. Here's Jay's list of his 5 types of talk-triggers.
#1 Word-of-Mouth Tip
If you're trying to figure out how to create your own talk triggers and you just can't seem to figure out the best strategy, try this... ask your clients!
Jay recommends sitting down with your clients (new, old, and former) and ask them what they expected at every point in their buyer's journey. Let's take proposals for example. They'll probably say that they expected to get a PDF of your proposal via email (which you better not be doing unless you present it in person first!) Whatever it is they expected, do something different - try the sheet cake thing, maybe? :)
The most important thing is that you do something your customer doesn't expect and that will surprise and delight them.
What Is Your Agency's Triangle of Awesome?
Jay talked about understanding your clients. Too many agency owners and workers spend the vast majority of their time at their desks. Marketers like to think they know customers better than anyone, but that's usually not the case.
Jay recommends running talk-triggers by your triangle of awesome — which consists of marketings, sales, and service departments.
You want to get ideas flowing in from every direction and collaborate to come up with the best talk-triggers possible. Get those marketers, salesman, and customer service employees in the same room.
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Direct download: How_Talk_Triggers_Will_Have_Clients_Knocking_Down_Your_Agencys_Door.mp3
Category:general -- posted at: 5:00am EDT