Mon, 16 March 2020
Have you considered creating a podcast, but don't know where to start? Are you looking for a new way to get clients engaged without coming off "salesy"? Podcasts are a great way to connect with more prospective clients. As an added bonus, they are one of the easiest ways you can generate leads for your agency.
In today's episode, we discuss:
Today, I sat down with Mark Lipsky, founder of The Radio Agency. The Radio Agency is a radio-only digital marketing agency. They focus on radio — nothing more, nothing less. Over the past 26 years, Mark has discovered what makes radio great and what makes it stand out from the rest. Mark shares with us what he learned and why you should consider incorporating podcasts into your marketing approach.
3 Reasons Why Podcasts Work
You may think, "I don't need to start a podcast, my blog is doing just fine." And that may be the case. But podcasts open up new possibilities that may not currently exist for your agency. Podcasts are portable. Consumers can listen to your podcast whenever, wherever. But more importantly:
Why Your Agency Should Consider a Podcast
But isn't a podcast a lot of work? Not at all. There are so many apps where you can create one in just a few minutes on your own. Of course, there are options to make them more technical and expand your reach, but there's nothing complicated about creating a podcast. But why should you invest your time in a podcast?
3 Ways to Make Your Voice Shine Through
Just like anything else, the goal is to stand out. With thousands of podcasts covering a variety of subjects, it's just as easy to be a "me too," podcast as it is a "me too," agency. Voice is what will make you stand out. How do you do this?
In marketing, it's important to embrace all forms of media. Podcasts are a great way to share your message, show your voice, and connect with your audience.
Want Help Pitching and Winning More New Business?
Imagine a partner who helps you streamline Google Ads, Facebook, and Bing workflows, recommends genius optimizations across platforms, and then brags about the results to your clients for you. What if that partner could also help you grow your agency by making it easier to pitch and take on more clients? In a nutshell, that's what Wordstream will do for your agency.
And in support of the podcast, Wordstream is offering Smart Agency Masterclass listeners a FREE 14-day trial and complimentary sales-tool add-on. Just check out Wordstream.com/smartagency for more information.
Direct download: How_Podcasting_Will_Help_Connect_You_With_More_Agency_Clients.mp3
Category:general -- posted at: 5:00am EST