Wed, 19 February 2020
Are you looking for a new, creative way to generate leads? Have you thought about offering a course, but don't know where to start? An online course is a great way to attract new clients and create some extra revenue.
In today's episode, we cover:
Today I had the opportunity to talk to Chase Chappell, the owner of Chase Chappell Marketing. He began his career developing his own Facebook influencer page and quickly discovered he could do social media for other agencies. After going door-to-door to find leads, he leveraged the power of social media. After finding success Chase realized he could help more people by teaching his own processes in an online course. Find out how developing a course can attract more clients and help grow your agency.
How an Online Course Can Help Your Agency Grow
Creating an online course is a lot of work. So why spend your time developing a new course when you can put your time and focus on other projects? What will you really get out of it? For Chase, the benefits were bigger than he initially realized.
3 Ways to Keep Your Course from Becoming a Distraction
Not every agency has what it takes to support a course. If that was the case everyone would create a course to attract new clients. When you choose to develop a course you want to make sure you have the resources to support it. The last thing you want to do is put all your focus on the course and neglect the agency.
How to Create a Unique Course Different from Everything Else
If you're on Facebook, you know how saturated the digital course market is. It seems like everybody wants to teach you something about something. In many cases, these courses are simply marketing ploys or click-bait to get a prospect to sign-on with an agency. Online courses are a dime a dozen and most quickly fade into obscurity. So can you make sure your course stands out and continues to attract new clients?
An online course is a great way to attract new clients and increase authority. But it's not for everyone. Do your research, evaluate your resources, and make sure you're prepared before you take the jump.
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Direct download: How_Offering_a_Course_Can_Help_Generate_New_Agency_Business.mp3
Category:general -- posted at: 5:00am EST