Wed, 13 May 2020
How is your agency surviving the economic crisis? How can a great agency culture help during a downturn in the economy? As an agency owner, there's nothing more important than knowing your values and surrounding yourself with people who are working toward the same common goal, especially at times like these.
In today's episode, we'll cover:
Today, I had the opportunity to sit down with Mark Emond, founder and president of Demand Spring, a revenue marketing agency. Over the past several years, Demand Spring has grown to nearly 20 employees who work in different parts of the world. Mark is here to discuss why it's important to know your agency's vision and how to create a team that supports your vision.
Is Your Agency Prepared for the Economic Crisis?
I always like to look at recessions and economic changes as a cleansing. Those that are prepared and are good at what they do will succeed. The rest of the agencies who are just winging it and reacting to the economic changes are the ones who really struggle. There are a few things you can do to make sure you are in a good position.
2 Reason Why You Should Always Start with Why
Most of you have heard me talk about knowing your why. Your why is your purpose or reason for doing what you do. It's your driving force that inspires and motivates you. Knowing and understanding your why is key to growing your agency because:
3 Ways to Find the Right People for Your Agency Team
Let's be honest, building a team you love is hard. It takes a lot of work to find people that support your values, support your team, and are actually good at what they do. But the good news is, there's a large pool of candidates out there right now. Your team can quite literally be the difference between success and failure. So how do you find people right for your agency?
Values and culture can help you stand out from a crowd of "me too" agencies. During an economic downturn, this is more important than ever. Start with why and you'll find you'll have an easier time getting the rest to fall into place.
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Direct download: How_Does_Agency_Culture_Help_During_Economic_Crisis_.mp3
Category:general -- posted at: 5:00am EDT