Smart Agency Podcast: The #1 Digital Agency Podcast for Social Media, SEO, PPC & Creative Agencies

How to close a pitch and how to accurately calculate profit. Plus, managing your team priorities when it comes to training and continuing ed within the industry.

Closing a Pitch

{0:38} Yasser asked:  Just a quick question... how do you end a pitch?

Calculating Agency Profits

{2:02} Myles asked: I was wondering what your thoughts are on trying to work out the profit we make on a deal? I feel it’s a bit of a guess at the moment, as I’m not sure exactly what we should factor in to the cost of sale? Same goes for the monthly retainers, I’m not sure how we try and work out what it’s costing our business in terms of supporting the client?

What are your team priorities?

{4:23} Phil asked: Say you found a fantastic video course that offers in-depth training on one of your core services. You get excited about it, and purchase it for your team to watch. You can't wait for your team to watch it, so you can start a conversation about the course... But 7 days later, you find that no one on the team has "had time" to watch the course. Do you scream, cry, force them or just give up?

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Build Your Agency Authority

I hope this episode of Ask Swenk has given you an insight into the best way to close pitches, calculate revenue and recognise team priorities. Have you taken the time to see what other challenges you are facing within your agency? Now is also a great time to step back and look at other processes that need attention. No matter what challenge your agency is facing, I can help you get through all of it.

There are many topics I can give advice on from what to do when you want to speed up sales processes to how you can build authority for your agency.

Growing your agency can be a major struggle for any agency owner and I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more!

Want more? Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.