Wed, 27 May 2020
Are you struggling to retain agency clients? Having trouble helping them appreciate the value of your service? Do your clients even know all of what do? Communication is the key to retaining agency clients. And you might not be communicating as well as you think. If you don't communicate it, it didn't happen. In today's episode, we'll cover
Today I sat down with Jordan West, founder, co-owner, and COO at Mindful Marketing, a digital marketing agency focusing primarily on e-commerce. Jordan started his career as a small business owner and quickly found, the more he communicated, the more his company grew. With that, he became an accidental agency owner. Jordan's here to discuss what he has learned about effective communication and how it can make all the difference when it comes to your agency's success. How to Help Your Clients See the Value of Your AgencyHave you ever put your blood, sweat, and tears into a project, only to have your client jump ship and find someone new? If so, you're not alone. I've been there. Jordan's been there. Most agency owners have been there. And 99% of the time, it comes down to one thing — communication. It doesn't matter how hard you work if your client doesn't know what you are doing. Jordan says his agency has a mantra, "If we didn't communicate it, it never got done." In other words, if you don't tell your client about all the work you put in behind the scenes, how are they supposed to know? The number one way to help your clients see the value in your work is to communicate. Check-in with your clients. Schedule weekly phone calls. Tell them what you are doing. It's great when the work speaks for itself, but that's not enough. 3 Ways to Increase Client CommunicationCommunication is important. So how do you make sure there is productive communication going back and forth on a regular basis?
Why You Should Always Err on the Side of Over-communication"But Jason, I'm all over communication. This is one area I don't have to worry about." Really? Do you have a 100% client retention rate? Do your clients understand what you do so well that they literally never ask you any questions? No? There is always room for more communication. Take a look at your messages. When was the last time you sent an email to your biggest client? Your smallest client? If it has been more than a week, it's been too long. Communication is vital in everything you do. If you don't communicate enough, you're going to fail. Plus, as an added bonus, the more you communicate and help your clients understand what you do, the more likely they are to send you referrals. If you don't communicate with your clients, you leave them questioning and guessing what you do and how you help. Don't assume your clients know the value of your work. When you take the time to communicate and actually be there for your clients, they're more likely to be loyal to you. Want to help your e-commerce clients convert increase CRO?Our partner, Justuno, offers an AI solution that captures leads, personalizes messaging, and gathers audience analytics. Justuno is SaaS that features pop-ups and messaging that can be tailored to your client’s target audience from paid ads, mobile, desktop, and even former customers who haven’t purchased in a while. This helps your agency control ad costs and increase engagement for improved SEO. With more than 20 years in e-commerce, Justuno is trusted by hundreds of agencies and thousands of businesses around the world. And for a limited time, Justuno is offering FREE unlimited agency accounts to Smart Agency Masterclass listeners. Head over to Justuno.com/Jason to get started.
Direct download: What_is_the_Key_to_Retaining_Agency_Clients_.mp3
Category:general -- posted at: 3:00am MDT |